Today I'm working with a new client. In full, the project will be to rebrand his company, write the copy for and design his new website. For the last couple of days I have been thinking about the rebrand.
Step 1 - research the company and it's key demographic
Step 2 - generate key words, brainstorm, create mood boards, narrow down my ideas to the most relevant to the project
Step 3 - sketch ideas out based on my key words
Step 4 - move to the computer to trial out my favourite sketched ideas.
This is where I am now, stage 4. I love this stage, it's where I get to see my ideas come to life. I use Adobe Illustrator to create vector images of my logo ideas before putting together a presentation of ideas for my client.
The ground work takes a while, but it's necessary to get the ideas flowing and to build a strong concept for a design.
There are some very important semi-steps which I haven't listed above.... drink plenty of coffee!